Over the course of his career, Page has helped organizations leverage technology to streamline operations and reduce administrative burdens, giving healthcare professionals more time to focus on patient care. Page now brings his experience to After Transparency, focused on helping providers leverage Payor Price Transparency data to strengthen their financial position and continue delivering essential care.

Early in his career, Page’s passion for technology startups brought him to Nashville, TN, to join a young technology company, where he spent eight years helping the business grow and learning from an incredible group of colleagues and mentors.

Living in Nashville eventually led him to the healthcare industry, one of the city’s defining sectors. Through a series of connections, Page joined another early-stage company, Change Healthcare, where he became employee number three and stepped into the role of Vice President of Sales. His time with Change reinforced an idea that has guided his career ever since, which is, technology can play a powerful role in improving healthcare. 

Over the years, Page continued working at the intersection of healthcare and technology, holding leadership roles across sales, strategy, and operations. At UL Workplace Health & Safety, he helped healthcare organizations adopt clinical practice management and EMR solutions. After that, he worked with Infinite Leap to equip health systems with technologies designed to improve patient flow, asset management, and staff security. But one chapter of his career, in particular, fundamentally reshaped his perspective on healthcare. It was formative not only because of the role itself, but because it placed him in a unique position during a season of extraordinary challenges in the healthcare world.

In 2017, Page joined Premise Health, one of the country’s leading providers of employer-based healthcare services. For Page, the role was a shift. Instead of selling solutions into healthcare organizations, he moved into operations, overseeing clinical teams and managing healthcare services delivered directly to employees.

Then came 2020 and the COVID-19 pandemic, which reshaped healthcare delivery worldwide. Page found himself in the midst of a defining moment, supporting clinicians and caregivers as they navigated brand-new, unthinkable challenges. 

“I had always worked closely with providers, but this experience gave me a completely different perspective,” Page says. “The clinicians and caregivers I worked with during that time were selfless. They showed up every day to take care of people. They truly were angels on earth.”

When the dust settled, Page took time to reflect on what he’d learned. A key takeaway was how the healthcare system asks a tremendous amount of providers and too often gives them little support in return. This insight weighed heavily on him and changed how he approached work going forward. 

 

For decades, healthcare providers have negotiated contracts with Payors without clear insight into how reimbursement rates compare across markets. They’ve had to establish essential reimbursement agreements without knowing the landscape of what they should or could expect. Not to mention making long-term strategic decisions around expanding lines of service, green-lighting joint venture initiatives, or brokering M&A plans with indeterminate financial terms. They’ve had to set all these plans in motion with only approximate budgetary figures. 

To Page, this lack of transparency is just another example of how Providers are continually being asked to make important decisions without essential information, just as he observed during the pandemic. We have a system that expects providers to deliver exceptional care without providing the required resources they need to operate sustainably. 

“They might receive a contract increase,” Page explains. “But they don’t know if it’s fair. They don’t know how their rates compare to others in the market. It’s impossible to make the best decision without the right information.” 

Recognizing this disconnect (and wanting to be part of the solution) is a big part of what drew him to After Transparency. For the first time, thanks to Payor Price Transparency data and organizations like After Transparency, providers can access insights that reveal how reimbursement rates vary across markets and organizations. They can make plans based on accurate “to the penny” pricing data, not estimations. They can operate a more sustainable, profitable business while continuing to provide essential community care.

“When I learned about what Pete Brumm and the After Transparency team were building, it immediately resonated,” he says. “They don’t just give access to the data, as others do; they extract meaningful insights and truths that are hidden deep within the data and deliver it to the very people who need it most. This is information providers have needed for a long time, and I am proud to be a part of a team that is helping realize the vision of Payor Price Transparency to radically change the system for the better.”

At its core, Page believes the mission of After Transparency is simple: empower providers with the knowledge they need to make better decisions. “As Schoolhouse Rock famously said, knowledge is power,” Page says with a smile. And in healthcare, that knowledge can have enormous implications. 

Even helping a single hospital achieve better reimbursement would be meaningful. But Page sees the bigger vision. “What excites me most is the scale of the impact,” he says. “The intelligence generated through our transparency data and insights can help providers across the country make better decisions for their organizations and ultimately better serve the patients who depend on them.”

For Pete Brumm, founder of After Transparency, bringing Page onto the leadership team was a natural fit. “Page brings a rare combination of a startup mindset, deep healthcare experience, and a genuine passion for supporting providers,” Brumm says. “He understands the challenges caregivers face because he’s spent years working with them. We’re thrilled to have him join the team and help expand the impact of what we’re building.”

As Senior Vice President of Sales, Page will lead After Transparency’s efforts to partner with healthcare organizations nationwide, helping them unlock insights hidden in transparency data and strengthen their negotiating position with Payors.

For Page, the opportunity is deeply meaningful. “Caregivers dedicate their lives to helping others,” Page says. “We should be doing everything we can to make sure they’re paid fairly for the life-giving services they provide.” When providers succeed, the entire healthcare system is stronger. For Page and the team at After Transparency, that’s a goal worth building toward.

If you’re a provider interested in exploring how Payor Price Transparency data can have a meaningful impact on your organization, connect with Page and the After Transparency team today. Reach out to us here.